DESIR

//        CREATIVE DIRECTOR   //         ART

ABOUT

NEWS

CONTACT

MCDONALD'S  //   PACKAGE DESIGN  //   MOBILE   //   IN-STORE

For the first time in history, McDonald's redesigned their iconic red fry box globally for the 2014 World Cup. We commissioned 24 artists from 12 countries from around the world and gave them the unique opportunity to express their country's passion for "the beautiful game." We partnered with Tribal DDB, Trigger and Qualcomm to develop the GOL! App and ensure our designs would properly trigger the AR capabilities with this new mobile offering for McDonald's. The result; this campaign earned McDonald’s 39.2 million social media impressions and more than 1.3 billion earned media impressions in 118 countries. What’s more, more than 1 billion of the redesigned fries boxes were distributed worldwide.

CLICK on fry boxes for more information on each artist.

PACKAGING / ART - TMS // CD: DESIR  /  D: OROZCO / XIAO

MOBILE  APP - TRIBAL DDB // CD: BRAXTON // ROBERTSON

MCDONALD'S  //   FLAVOR BATTLE  //    EVENT   //   WEB  //   SOCIAL  //    PACKAGING

The McDonald's Flavor Battle is a national DJ competition held annually. This year's event was hosted by the legendary Funkmaster Flex, and featured celebrity judges Just Blaze, Grammy award-winner Spinderella, and the one and only DJ Clue. Additionally, the competition was televised live via an online simulcast which encouraged the viewing audience to participate through social media. We successfully reached tens of thousands of millennials across the country. The lucky ones that attended the show got the chance to hear amazing music and sample three of McDonald's most delicious products; The Double Quarter Pounder, The Angus Third Pounder and the iconic Big Mac.

CD: DESIR, D: HICKS

CLICK on thumbnails to view event photos

MCDONALD'S  //   365BLACK.COM  //   CONTENT DEVELOPMENT

For nearly three years, I managed the content development and execution of McDonald's 365Black website, occasionally with designing and copywriting responsibilities. The website displayed news, events and relevant information to consumers. Click links to view a few past articles:

McDonald's All-American  /CIAA  /Flavor Battle  /Gospel Tour  /Ronald McDonald House Charities  /365Black Awards

CD / AD / CW: DESIR, CW: VARIOUS, AD: XIAO