MCDONALD'S // PACKAGE DESIGN // MOBILE
For the first time in history, McDonald's entrusted us to redesign their iconic red fry box for the 2014 World Cup. Not only did our design affect every fry box sold by McDonald's globally, it was an integral part in launching the world's largest augmented reality gaming experience, the McDonald's Gol App. Featured Press: Ad Age, Ad Week, USA Today, WSJ, Huffington Post, CNet
CLICK on fry boxes below for more information on each artist.
CD: DESIR / D: OROZCO / XIAO / APP: TRIBAL DDB
MCDONALD'S // FIFA WORLD CUP // PROMO // UX/UI DESIGN // PACKAGING
Through the coordinated efforts of our event, digital and social media strategies, this six-week US promotion not only exceeded expectations, it shattered them. When all the tallying was over, customer participation was seven times projected numbers.
CD: DESIR, D: DEMPSKI
MCDONALD'S // FLAVOR BATTLE // EVENT // WEB // SOCIAL // PACKAGING
The McDonald's Flavor Battle is a national DJ competition held annually. This year's event was hosted by the legendary Funkmaster Flex, and featured celebrity judges Just Blaze, Grammy award-winner Spinderella, and the one and only DJ Clue. Additionally, the competition was televised live via an online simulcast which encouraged the viewing audience to participate through social media. We successfully reached tens of thousands of millennials across the country. The lucky ones that attended the show got the chance to hear amazing music and sample three of McDonald's most delicious products; The Double Quarter Pounder, The Angus Third Pounder and the iconic Big Mac.
CD: DESIR, D: HICKS
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CLICK on thumbnails to view event photos
MCDONALD'S // 365BLACK.COM // CONTENT DEVELOPMENT
For nearly three years, I managed the content development and execution of McDonald's 365Black website, occasionally with designing and copywriting responsibilities. The website displayed news, events and relevant information to consumers. Click links to view a few past articles:
CD / AD / CW: DESIR, CW: VARIOUS, AD: XIAO