DESIR

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MARRIOTT INTERNATIONAL  //   BRAND LAUNCH  //   TV

We helped Marriott International debut it's first-ever campaign by bringing together four of it's marquee brands: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites. The "Golden Rule” is a multi-dimensional campaign that pays tribute to real-life associates whose guiding principle is humanity.

 POEM BY JOE FLACH // CD: DESIR  /  ARILIA  /  LU

MARRIOTT INTERNATIONAL  //   PRESENTATION MATERIALS  //   VARIOUS

Below are a few of the presentation materials used to develop and sell the campaign. The decision to use the black and white photography was made early in the process. It created a distinct look and feel by yielding a dramatic contrast between the honest, personal imagery of our subjects juxtaposed against the striking golden accents of the brand; further differentiating Marriott International brands from its competitors.

CD: DESIR  /  ARILIA