MARRIOTT INTERNATIONAL // BRAND LAUNCH // TV
We helped Marriott International debut it's first-ever campaign by bringing together four of it's marquee brands: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites. The "Golden Rule” is a multi-dimensional campaign that pays tribute to real-life associates whose guiding principle is humanity.
POEM BY JOE FLACH // CD: DESIR / ARILIA / LU
MARRIOTT INTERNATIONAL // PRESENTATION MATERIALS // VARIOUS
Below are a few of the presentation materials used to develop and sell the campaign. The decision to use the black and white photography was made early in the process. It created a distinct look and feel by yielding a dramatic contrast between the honest, personal imagery of our subjects juxtaposed against the striking golden accents of the brand; further differentiating Marriott International brands from its competitors.
CD: DESIR / ARILIA