DESIR

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FORD  //   EXTRAS ON EXTRAS  //   YOUTUBE PREROLL

Tasked with creating new content leading into the blockbuster movie / holiday season, we partnered with Josh and Vince, the founding members of CollegeHumor, to create this hilarious video campaign for Ford. The formula was simple: Who better to deliver the message that Ford vehicles offer more extra features than their competitors then, well, movie extras? Without extras, movies would feel incomplete. In a similar way, all the extra features on Ford vehicles make your experience fuller and richer.

CD: DESIR / SALOMON  //  AD: BILLS / DESIR  //  CW: BURKETT/DEMPSEY

FORD  //   FALL IN LOVE  //   SOCIAL //  IG CINEMAGRAPHS

There are a lot of timely trends that happen on social media during the fall season. From #PumpkinSpiceEverything to #NFL. This quick and fun cinemagraph campaign merges fall season topics with Ford Fusion attributes to encourage engagement and audience participation.

CD: DESIR / SALOMON  //  AD: HILL / ROACH  //  CW: BURKETT / RYAN

FORD  //   YOU KNOW YOU'RE FROM  //    SOCIAL  //  FB STATIC

Ford wanted to keep the Fusion top of mind during the Labor Day holiday season in six key markets. Tapping into the expertise of local photographers and regional experts, our team coordinated production efforts to roll out this campaign in a timely fashion.

CD: DESIR / SALOMON  //  AD: HILL / ROACH  //  CW: DEMPSEY