FORD // EXTRAS ON EXTRAS // YOUTUBE PREROLL
Tasked with creating new content leading into the blockbuster movie / holiday season, we partnered with Josh and Vince, the founding members of CollegeHumor, to create this hilarious video campaign for Ford. The formula was simple: Who better to deliver the message that Ford vehicles offer more extra features than their competitors then, well, movie extras? Without extras, movies would feel incomplete. In a similar way, all the extra features on Ford vehicles make your experience fuller and richer.
CD: DESIR / SALOMON // AD: BILLS / DESIR // CW: BURKETT/DEMPSEY
FORD // FALL IN LOVE // SOCIAL // IG CINEMAGRAPHS
CD: DESIR / SALOMON // AD: HILL / ROACH // CW: BURKETT / RYAN
FORD // YOU KNOW YOU'RE FROM // SOCIAL // FB STATIC
Ford wanted to keep the Fusion top of mind during the Labor Day holiday season in six key markets. Tapping into the expertise of local photographers and regional experts, our team coordinated production efforts to roll out this campaign in a timely fashion.
CD: DESIR / SALOMON // AD: HILL / ROACH // CW: DEMPSEY