DESIR

//        CREATIVE DIRECTOR   //         ART

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COORS LIGHT  //   NFL PORTRAITS  //   INTEGRATED MARKETING CAMPAIGN

Famous NFL celebrities like Mike Ditka and Keyshawn Johnson voiced by very talented celebrity comedians, Keegan-Michael Key and SNL legend, Robert Smigel. Directed by the accomplished comedy director, Hank Perlman.

CD: DESIR / LINDSEY //  AD: FAGIN / DESIR  //  CW: RANGEL / LINDSEY

MICROSITE

PORTRAIT APP

Watch outtakes and new content featuring our NFL players. Send trash-talking emails to your friends. Download apps and digital gifts. And play music and watch our portraits lipsync to any tune.

Download the app and transform your mouth into the NFL Portrait player of your choice.

COORS LIGHT  //   NFL   //   OOH CAMPAIGN

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO

COORS LIGHT  //   BRAND  & INNOVATION CAMPAIGN

In the six years or so I led Coors Light, focusing on the cold equities of the brand  yielded positive results. Our creative efforts helped Coors Light move from the #4 to #2 beer in the United States. As a result, Coors Light surpassed Budweiser, en route to their most successful years in brewery history. Ad Age article. WSJ article

CD/AD: DESIR  //  CD/CW: LINDSEY

 These are computer-generated mountains.

CLICK on the image to the left to see for yourself. :)

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO

COORS LIGHT  //   TRANSIT OOH  //   TRAIN WRAP

Created the Coors Light Silver Bullet train. Perhaps the brand's most recognizable brand outside of the Rocky Mountains themselves. A combination of this icon, new product innovation and a new tag line, "The World's Most Refreshing Beer," created the perfect storm for success; catapulting Coors Light from the #4 to #2 beer in the category; surpassing industry giant, Budweiser.

CD/AD: DESIR  //  D: ROMERO