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COORS LIGHT  //   BRAND  & INNOVATION CAMPAIGN

In the six years or so I worked on the MillerCoors brands, our creative efforts helped Coors Light move from the #4 to #2 beer in the United States. As a result, Coors Light surpassed Budweiser, en route to their most successful years in brewery history. Ad Age article. WSJ article

 These are computer-generated mountains.

CLICK on the image to the left to see for yourself. :)

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO

COORS LIGHT  //   BRAND  //    WORLD'S GREATEST CAMPAIGN

CD/AD: DESIR  //  CD/CW: LINDSEY

COORS LIGHT  //   PRODUCT INNOVATION  //   COLD INSURANCE CAMPAIGN

CD/AD: DESIR  //  CD/CW: LINDSEY

COORS LIGHT  //   PRODUCT INNOVATION  //   HUMOR

CD/AD: DESIR  //  CD/CW: LINDSEY

CD/AD: DESIR  //  CD/CW: LINDSEY

CD: DESIR / LINDSEY  //  AD: BAKER / DESIR  //  CW: HUSER / LINDSEY

CD/AD: DESIR  //  CD/CW: LINDSEY

COORS LIGHT  //   TRANSIT OOH  //   TRAIN WRAP

CD/AD: DESIR  //  D: ROMERO