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COORS LIGHT  //   NFL PORTRAITS  //   INTEGRATED MARKETING CAMPAIGN

Famous NFL celebrities like Mike Ditka and Keyshawn Johnson voiced by very talented celebrity comedians, Keegan-Michael Key and SNL legend, Robert Smigel. Directed by the accomplished comedy director, Hank Perlman.

CD: DESIR / LINDSEY //  AD: FAGIN / DESIR  //  CW: RANGEL / LINDSEY

MICROSITE

 

- Watch outtakes and new content featuring our NFL players.

- Send trash-talking emails to your friends.

- Download apps and digital gifts.

- Play music and watch our portraits lipsync to any tune.

PORTRAIT APP

 

Download the app and transform

your mouth into the NFL Portrait player of your choice.

COORS LIGHT  //   NFL   //   OOH CAMPAIGN

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO