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COORS BANQUET  //   BRAND  CAMPAIGN

The strategy for this campaign was simple: Celebrate the core values of our male Banquet drinkers. Don't apologize. Add a little Sam Elliott. This formula helped reverse 15 years of steady market decline for this brand. According to Beer Marketer's Insights, Coors Banquet has increased it's market share over the last six years despite a down Premium Beer economy.

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO

CD/AD: DESIR  //  CD/CW: LINDSEY

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO