DESIR

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COORS BANQUET  //   BRAND  CAMPAIGN

The strategy for this campaign was simple: Celebrate the core values of our male Banquet drinkers. Don't apologize. Add a little Sam Elliott. Remarkably, this formula helped reverse 15 years of steady market decline. [Chicago Tribune]

CD/AD: DESIR  //  CD/CW: LINDSEY

CD/AD: DESIR  //  CD/CW: LINDSEY  //  AD: RICHIE  CW: FLETCHER

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO

CD/AD: DESIR  //CD/CW: LINDSEY  //  D: ROMERO